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ETHIQUE Solid Shampoo Bar Purple 110g - Tone It Down

4.5
Rated 4.5 out of 5 stars
8
Regular price $34.40
Regular price Sale price $34.40
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Same day dispatch before 2pm* | FREE AU delivery over $99*

*Same day shipping available on in-stock items ordered before 2pm AEST, Tuesday to Friday (excl. public holidays) and by 8am on Mondays. Australian standard delivery for orders under 3kg.

ETHIQUE Solid Shampoo Bar Purple 110g - Tone It Down. A purple solid shampoo bar made in New Zealand from nourishing plant based ingredients for blonde and grey hair types. Featuring Honest Trading Samoan Coconut Oil and Cocoa Butter with Babassu and jasmine oils to add shine and body plus beetroot extract for extra colour power. Vegan friendly and palm oil free. 110g.

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Features

the brand story:

Created in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, in response to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year. Since then, Ethique™ (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand. To date we have stopped over 6 million plastic bottles from being made & disposed of into landfills. By 2025, they aim to hit 50 million.

you are making a difference:

  • Vegan; plant based ingredients.
  • Plastic free! #giveupthebottle
  • Each bar you use is the equivalent to at least three bottles of the equivalent. This means on average, every bar saves just under 1L of water.
  • Cruelty free; Certified by two independent organisations; CCF Australia and PETA.
  • NZ’s highest scoring B Corporation.
  • Carbon neutral business. #keepintheground
  • Honest Trading (also known as Fair Trade).
  • Living wage employer.
  • Palm oil free.

features:

  • Tames frizz and banishes brassiness.
  • Perfect for those with blonde and silver/grey hair.
  • Use as your regular shampoo.
  • Babassu and Jasmine essential oils add shine and body.
  • Beetroot extract for extra colour power.
  • Each bar lasts 2-5 times longer than bottled beauty products because they’re super concentrated - you add the water!
  • pH balanced.
  • Soap free.
  • A little goes a long way.
  • Suitable for colour treated hair.
  • 100% naturally-derived ingredients and they are all biodegradable.
  • Kind to your body, the environment and your wallet!

end of life:

Packaging is plastic free and compostable with no chemical coatings. All boxes and labels will degrade in both the landfill or compost bin. You can also recycle them. They’re made in NZ from PEFC-certified paper stock from sustainably sourced forestry. Zero waste for the bars; use them up!

Made in New Zealand.

Brows our other natural shampoo bars here.

Ingredients

Sodium Cocoyl Isethionate, Sodium Cocoyl Glycinate, Stearic Acid, Mica, Cocoyl Methyl Glucamide, Theobroma Cacao (Cocoa) Seed Butter, Lactic Acid, Orbignya Oleifera (Babassu) Seed Oil, Betaine, Brassica Alcohol, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance^, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beetroot) Extract, Benzyl Benzoate*, Benzyl Alcohol*, Linalool*, Eugenol*. ^Certified natural. *Component of essential oils. Ethique is 100% palm free. All Ethique ingredients are derived from non-palm sources such as Rice Bran or Coconut Oils.

Brand story

Ethique was created in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, in response to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year. Since then, Ethique™ (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand. To date, Ethique has stopped over 6 million plastic bottles from being made & disposed of into landfills. By 2025, they aim to hit 50 million.

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Reviews!

4.5
Rated 4.5 out of 5 stars
Based on 8 reviews
Total 5 star reviews: 6 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 1 Total 1 star reviews: 0
88%would recommend this product
8 reviews
  • WP
    Wilhelmina P.
    Verified Buyer
    I recommend this product
    Skin Type Normal
    Hair Type Medium
    Hair concerns Dullness
    Rated 5 out of 5 stars
    11 months ago
    love it

    lathers nicely and does a great job

  • N
    Nickee
    Verified Buyer
    I recommend this product
    Hair Type Fine
    Hair concerns Coloured
    Rated 5 out of 5 stars
    1 year ago
    Finally

    It has taken me time to find a natural shampoo and conditioner that works for my coloured hair. Some dry my hair out, others leave my hair feeling oily the next day. I have been using this shampoo bar followed by the oily to normal conditioner bar for several months...and this is it...this is the combination for me. Love how soft my hair feels the next day and if I have to brush my hair when it is wet, I can get my brush through with minimal tangling.

  • KR
    Katherine R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Great shampoo bar

    Love this brand and am a long time user of its products. Would recommend anyone to try. The purple shampoo is amazing, irritating and works.

  • MY
    Min Y.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Hair Type Coarse
    Skin Concern Mature
    Hair concerns Curls
    Rated 5 out of 5 stars
    1 year ago
    Purple

    I bought this shampoo as I have silver hair (which tends to yellow). I loved how it works and will use it every 3rd shampoo (will use the curly version as my staple)

  • AM
    Anna M.
    Verified Buyer
    I recommend this product
    Skin Type Normal
    Hair Type Fine
    Rated 5 out of 5 stars
    2 years ago
    Product Image ETHIQUE Solid Shampoo Bar Purple 110g - Tone It Down

    Very nice shampoo for gray hair

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Ethique

Ethique was created in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, in response to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year. Since then, Ethique™ (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand. To date, Ethique has stopped over 6 million plastic bottles from being made & disposed of into landfills. By 2025, they aim to hit 50 million.